“What
is clear about rich people and their money— and becoming ever clearer— is how
it changes them. A body of quirky but
persuasive research has sought to understand the effects of wealth and
privilege on human behavior— and any future book about the nature of
billionaires would do well to consult it.
One
especially fertile source is the University of California at Berkeley
psychology department lab overseen by a professor named Dacher Keltner. In one study, Keltner and his colleague Paul
Piff installed note takers and cameras at city street intersections with
four-way Stop signs. The people driving
expensive cars were four times more
likely to cut in front of other drivers than drivers of cheap cars. The researchers then followed the drivers to
the city’s crosswalks and positioned themselves as pedestrians, waiting to
cross the street. The drivers in the
cheap cars all respected the pedestrians’ right of way. The drivers in the expensive cars ignored the
pedestrians 46.2 percent of the time— a finding that was replicated ...by
another team of researchers in Manhattan, who found drivers of expensive cars
were far more likely to double-park.
In
yet another study, the Berkeley researchers invited a cross section of the
population into their lab and marched them through a series of tasks. Upon leaving the laboratory testing room, the
subjects passed a big jar of candy. The richer the person, the more likely he was to reach in and take candy
from the jar— and ignore the big sign on the jar that said the candy was for
the children who passed through the
department.
Maybe
my favorite study done by the Berkeley team rigged a game with cash prizes in
favor of one of the players, and then showed how that person, as he grows richer, becomes more likely to cheat.
In his forthcoming book on power, Keltner contemplates his findings:
If
I have $100,000.00 in my bank account, winning $50 alters my personal wealth in
trivial fashion. It just isn’t that big
of a deal. If I have $84 in my bank
account, winning $50 not only changes my personal wealth significantly, it
matters in terms of the quality of my life— the extra $50 determines what bill
I might be able to pay, what I might put in my refrigerator at the end of the
month, the kind of date I would go out on, or whether or not I could buy a beer
for a friend. The value of winning $50
is greater for the poor, and, by implication, the incentive for lying in our
study greater. Yet it was our wealthy
participants who were far more likely to lie for the chance of winning fifty
bucks.
There
is plenty more like this to be found, if you look for it. A team of researchers at the New York
Psychiatric Institute surveyed 43,000 Americans and found that, by some wide
margin, the rich were more likely to shoplift than the poor. Another study, by a coalition of non-profits
called the Independent Sector, revealed that people with incomes below 25 grand
give away, on average, 4.2 percent of
their income, while those earning more than 150 grand a year give away only 2.7 percent. A UCLA neuroscientist named Keely Muscatell
has published an interesting paper showing that wealth quiets the nerves in the
brain associated with empathy: If you
show rich people and poor people pictures of kids with cancer, the poor
people’s brains exhibit a great deal more activity than the rich
people’s.... ‘As you move up the class
ladder,’ says Keltner, ‘you are more likely to violate the rules of the road,
to lie, to cheat, to take candy from kids, to shoplift, and to be tightfisted
in giving to others. Straightforward
economic analyses have trouble making sense of this pattern of results.’”
I
bet they do. God, however, does
not. He said, “People who want to get rich
fall into temptation and a trap, and into many foolish and harmful
desires that plunge men into destruction. For the love
of money is a root of all kinds of evil” {1 Timothy 6:9-10b}.
HJC
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Ric Webb | Shepherd
Heart’s Journey
Community
9621 Tall Timber
Blvd. | Little Rock, AR 72204
t +1.501.455.0296
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hjcommunity.org
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